Wednesday, June 20, 2007

Broward Democrats Re-Branded

June 20, 2007

For more information, contact Mitch Ceasar, Chairman, Broward Democratic Party, (formerly the Broward County Democratic Executive Committee) at 954-423-2200 or email

Broward County Democratic Executive Committee Rebranding Itself "Broward Democratic Party."

(Plantation, FL) The Broward County Democratic Executive Committee is rebranding itself the "Broward Democratic Party" as part of a new marketing strategy designed to enhance the way it communicates with voters. This initiative will serve to build recognition within the county as to what the party's role is, and strengthen public awareness about local, county, state, and national issues and candidates in advance of the next election.

"The use of the term 'Democratic Executive Committee' or 'DEC' is common throughout the country," stated Chairman, Mitch Caesar. "However, most voters don't recognize it or know that it is, in fact, the official county party."

"We want to call it what it is: the Broward Democratic Party."

Ceasar, who is also Democratic National Committee executive committee member, stated that this is the first step of an expanded communications strategy for Democrats, which will include an improved online presence and greater outreach to younger professionals."

"Broward County is vital to Democrats, and this next election has huge stakes for all Floridians. We're determined to be proactive and bring more people into the process," he said.


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