Sunday, July 22, 2007

What turns young voters off

Talking Medicare isn't a good way to appeal to young voters. Seemingly irrelevant issues, along with intense cynicism and hypernegative campaigns, are all cited as reasons younger voters are turned off by politics.

Communication: The old approaches — television, mailers, recorded telephone messages — aren't the way younger people get their information. "Everything moves fast. Everything is Internet-based," Krishnaiyer said. Republican activist Michael De Gruccio, 27, said smart candidates have professional-looking Web sites, blogs, podcasts and MySpace and Facebook sites.

Negativity: State Rep. Martin Kiar, D-Davie, elected last fall at age 29, thinks negative campaigns alienate younger voters. "From the gubernatorial down to everything else, it was so nasty. It was all negative all the way. Many young people didn't want to come out."


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